About Us

In 2013, our founders wanted to send several bottles of premium vodka to a college friend who lived across the country. They quickly realized that there was no website devoted to doing just that. ReserveBar has evolved to become the established e-commerce leader in rare, luxury, and ultra-premium spirits for all occasions.We specialize in discovery, customization, and convenient access to the world's finest spirits, champagnes, and wines for self-consumption, collecting, innovative gifting, and provisioning an outstanding bar.

In addition to our seamless consumer-facing experience, ReserveBar is a technology platform at its core, leveraging cutting-edge software, data, analytics, and distribution advancement. Offering new and limited-edition products, ReserveBar is a destination for today's modern, convenience-driven and elevated shopper, delivering the most curated offerings to homes across the United States.

What we stand for

Our Core Values

  • Innovation

    We invest in the future of our platforms, partners, people, and products.

  • Expertise

    We continuously perfect and maintain our industry-leading knowledge.

  • Collaboration

    We embrace inclusivity, and are dedicated to our community and partnerships.

  • Service

    Our commitment to our customers and partners sets the bar within the industry.

In the Spirit Of Change

Spirited change initiative


The Spirits Industry has historically been devoid of significant ownership and representation of diverse communities. Black, brown, female, and LGBTQ+ entrepreneurs have not successfully penetrated the multi-billion dollar wine, spirits, and craft beer industries. In fact, less than 5% of brands are owned by BIPOC and/or women entrepreneurs.Out of this dilemma, Spirited Change was born!

We have partnered with brands and companies big and small to make measurable change in support of diverse communities. We invite you to share in this support by exploring this collection of spirits and wine!


Shop Minority and women-owned brands


our BRAND partners INCLUDE